![]() ![]() Which means that the data in the GKP should be super reliable compared to 3rd party tools. The Google Keyword Planner Provides 67.9% Fewer Keyword Suggestions Compared to Other Several Major Paid SEO ToolsĪlthough designed for Google Ads, many marketing professionals use Google Keyword Planner (GKP) for SEO campaigns.Įven when used solely for SEO, the Google Keyword Planner has several things going for it.įirst of all, unlike many keyword tools out there, it’s free.īut more important than pricing is the fact that the data comes straight from Google. KeywordTool.io, Google Keyword Planner and KWFinder ranked near the bottom. Key Takeaway: Ahrefs, SEMrush, Ubersuggest, and Sistrix appear to perform best in terms of producing keyword suggestions. However, it’s an important feature that factors into the decision of which tool to invest in. Obviously, you can’t judge the value of a keyword research tool based solely on how many keyword ideas that it spits out. Sometimes they also want the tool to generate laterally-related keyword ideas that they’d have trouble coming up with on their own. Instead, their goal is to find long tail versions of that keyword. Well, in many cases, someone that enters a seed keyword into a tool isn’t actually looking up stats for that exact keyword. Why is coming up with thousands of keyword ideas so useful? When it comes to sheer number of keyword suggestions, Ahrefs and SEMrush tend to outperform other major SEO tools. ![]() KWFinder and Google Keyword Planner Provide The Least Ahrefs and SEMrush Generate The Most Keyword Suggestions. I’ve provided details on our findings below. KWFinder, Long Tail Pro, KeywordTool.io, Sistrix, Ahrefs, and SEMrush have lower cost per clicks than Google Keyword Planner. ![]() other tools, SECockpit has considerably higher cost per click estimates compared to those found in Google Keyword Planner. When comparing CPC estimates found in Google Keyword Planner vs. At $1.39, SEMrush has the lowest CPC estimates.ĩ. SECockpit ($2.20) and Google Keyword Planner ($2.14) report higher overall CPC than the average. The median CPC across all of the terms that we analyzed was $1.68. SECockpit estimates keyword difficulty 82% below the median.Ĩ. Our data discovered that SEMrush’s keyword difficulty scores are 110% above the median. ![]() We found large variations for keyword difficulty scores between tools. And Ubersuggest is particularly good at finding keyword ideas in the marketing, travel, and diet niches.ħ. For example, while they generally produce fewer suggestions than SEMrush and Ahrefs, Moz and Google Keyword Planner tend to generate a relatively high number of suggestions in the web hosting niche. Certain tools tend to outperform others in terms of keyword suggestions in specific industries. All the SEO tools in our analysis had a significant negative correlation between search volume and keyword length.Ħ. When analyzing search volume data for popular search terms (>10k searches/month) Sistrix has significantly higher monthly search volume estimates vs. Ahrefs’s search volumes are 37% less than the median while Moz Pro’s search volume estimates are 33% below the tool-wide median.Ĥ. Moz and Ahrefs skew towards slightly lower search volume estimates. Sistrix’s search volume estimates are 233% higher than the median, while KeywordTool.io is 47% above the median. KeywordTool.io and Sistrix tend to provide higher than average monthly search volume estimates. However, KWFinder and KWTool both produce similar amounts of keyword suggestions compared to GKP.ģ. The Google Keyword Planner provides 67.9% fewer keyword suggestions than the average output from other major paid SEO tools. Ahrefs and SEMrush generate the highest number of keyword suggestions, followed by Ubersuggest, Sistrix, and SECockpit.Ģ. To our knowledge this is the first large-scale comparison of the data provided by various keyword research tools.Īnd now it’s time to share what we discovered.ġ. Specifically, we analyzed monthly search volume, keyword difficulty, CPC estimates and search suggestions across popular SEO tools, including: To compare the accuracy and breadth of the data found within each tool. We recently analyzed 10 of the most popular keyword research tools in the SEO industry. ![]()
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